W7D2&3: If you haven't completed it yet...
While you're working on your assignment, or after class, listen to a Lexicon Valley podcast. Your choice!
Post your reaction/response in the comments section below. Respond to your peers' comments for extra credit.
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W7D1: 04.30.2012
Each group will be assigned an image from this campaign, which they will assess for ethos, logos, and pathos. For your assessment, you will briefly explain to us how the particular image employed each of these rhetorical devices.
W6D1: 04.23.12
Review submission record of Visual Analysis and last Friday's opening assignment.
- Turn these assignments in by Friday, April 27 for up to 70% credit.
W5D3: 04.20.12
A lesson from Accessibility Rhetoric on "Captioned Hypnosis"
Read and watch the above-linked article. Send a brief email memo responding to the following questions: Do you have a preference? Why? How important is consistency when captioning a recurring sound such as the hypno-sound?
Submit your response by 11:30 PM tonight.
W5D2: 04.18.12
Quiz: Barthes "Rhetoric of the Image"
Working individually, respond to two of the following four questions. Your answers should completely address all points of each question. Your total should response should be no less than one page in length, depending upon the size of your writing (~300 words). You have until 3:20 to complete this assignment. Remember, since this is an in-class writing opportunity, you will not be heavily assessed on lower-order concerns.
- What does "quasi-tautological" mean? Why is this concept important to people creating and consuming discourse of advertisement?
- What role does culture play in the understanding and analysis of visual discourse?
- What are the types of linguistic messages? How do they function separately as well as collectively?
- What are the types of iconic messages? How do they function separately as well as collectively?
W5D1: 04.16.12
Today's opening assignment will pertain to the Roland Barthes excerpt from "Rhetoric of the Image." Here's what you'll need to do:
- Compose a brief question that you have about the article. This question shouldn't be a quiz question that you know the answer to, rather, it should be something about the article that you don't fully understand. (Individual, 5 mins)
- Exchange your questions with a nearby peer, and attempt to answer each other's questions in writing. (Individual, 5 mins)
- Share and discuss your responses and ideas with your peer. (Paired, 5 mins)
- If questions remain, present your concerns to the class. (Whole group, 5 mins, or until necessary)
1. What is quasi-tautological?
- Redundant, logical, non-coded. The image represents the actual thing it is an image of.
1a. Why is that important to the essay?
- Because that is the third level/kind of message in the advertisement (non-coded visual message).
2. What is the purpose of the essay (or why did he write it)?
- To analyze the specific ways in which an image functions and conveys meaning.
- To show how a person's culture influences their understanding of visuals/images.
3. Why is the article so redundant?
- His purpose is to show with great detail the way that images function rhetorically. In order to do so, he has to give specific examples, even ones that seem obvious.
4. Who was the intended audience?
- This was written for an academic audience
- French people
- Anyone interested in how advertising works
5. How many linguistic messages were there?
- Twofold: Denotational (literal/definitional) and Connotational (associated)
- But counted as one message
6. Why does he choose such complicated language to convey his message?
- He is writing for an academic audience
7. Why is he studying a French advertisement about Italian food?
- It highlights how cultural stereotypes of Italy are used to sell Italian food to French or non-Italian audiences. For example, Italians might draw on American stereotypes to advertise or sell American food (BBQ).
8. What are the examples of intertextuality within the article?
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This excerpt is more of a close reading and does not draw too heavily on other voices/authors/texts (except for the object of analysis).
W4D1: 04.09.12
W3D2: 04.04.12
W3D1: 04.02.12
This cartoon is about Genre Blindness. What is it?
W2D2: 03.28.12
For homework, you were to read about Abstracts, Annotated Bibliographies, Evaluations, and Lab Reports. Which of these genres is most useful to your academic field of study? Why is that? Compose a short response in your notes, and be prepared to share it with your peers.
W2D1: 03.26.12
What is your favorite genre of music? What are the parameters of this genre? What are the discursive practices of people belonging to the discourse community that is associated with this genre? What about this genre appeals to you? Write a brief response, and be prepared to share your results.
W1D3: 03.23.12
W1D2: 03.21.12
Review your notes from Monday, be prepared to discuss your definitions.
W1D1: 03.19.12
Diagnostic Writing Opportunity: What does it mean to be a part of a group or community? How does one define these terms? What are some groups and/or communities that you belong to? 10 mins.